LinkedIn Statistics: Surprising Key Insights and Trends 2023

In today’s digital age, LinkedIn stands as a cornerstone for professionals, recruiters, and companies alike. With its ever-growing user base and diverse range of features, LinkedIn has become more than just a platform for job hunting—it’s a hub for networking, business development, and even education. To understand the sheer impact and reach of LinkedIn, we’ve compiled a list of 99 key statistics that shed light on various aspects of this professional networking platform.

From user demographics and engagement rates to the effectiveness of LinkedIn for sales, recruitment, and beyond, these statistics offer a holistic view of the platform’s influence in the professional world. Whether you’re a job seeker, a recruiter, a marketer, or a business owner, these numbers provide valuable insights that can help you make informed decisions and strategies.

LinkedIn Stats You Need To Know in 2023

So, let’s delve into these fascinating figures to uncover the trends, insights, and opportunities that LinkedIn offers in 2023 and beyond.

LinkedIn User Demographics

1. LinkedIn turns 20 years old in 2023. Source
2. LinkedIn has 990 million members. Source
3. 57.2% of LinkedIn users identify as men. Source
4. 42.8% of LinkedIn users identify as women. Source
5. Over 77% of LinkedIn users are from outside the US. Source
6. LinkedIn has members in 200 countries and regions worldwide. Source
7. Almost 60% of LinkedIn’s users are between 25 and 34 years old. Source
8. The number of Black and Latino leaders grew by 35% and 20.3% last year. Source
9. Women represent nearly 42% of LinkedIn’s leadership. Source
10. LinkedIn is available in 26 languages. Source

Company and Job Statistics

11. LinkedIn has 36 offices and 21,000 employees. Source
12. Revenue increased 21% year-over-year in Q1 of 2023. Source
13. 295,000 schools are listed on LinkedIn. Source
14. 52 million people use LinkedIn to search for jobs each week. Source
15. 8 people are hired through LinkedIn every minute. Source
16. There are 101 job applications submitted every second on LinkedIn. Source
17. 16.2% of US LinkedIn users log in every day. Source
18. 48.5% of users in the US use LinkedIn at least once a month. Source
19. LinkedIn saw 15.4 billion sessions in Q2 FY22. Source
20. There are more than 36,000 newsletters on LinkedIn. Source

Engagement and Content

21. 40% of LinkedIn visitors organically engage with a page every week. Source
22. Pages that post weekly have 5.6x more followers than those posting monthly. Source
23. An ad on LinkedIn can reach 14.6% of the world’s population. Source
24. LinkedIn Marketing Solutions surpassed $5 billion in July 2022. Source
25. LinkedIn’s ad reach grew by 22 million people in Q41 2021. Source

User Behavior on LinkedIn

26. 30% of a company’s followers are employees. Source
27. 76% of users visit LinkedIn weekly. Source
28. 57% of LinkedIn traffic is mobile. Source
29. 80% of B2B leads come from LinkedIn. Source
30. 45% of LinkedIn users are in upper management. Source

Skills and Endorsements

31. The most endorsed skill on LinkedIn is “Teamwork”. Source
32. 45% of hiring managers look at LinkedIn endorsements. Source
33. 70% of professionals believe skill endorsements are beneficial. Source
34. The average LinkedIn user has 5 skill endorsements. Source
35. “Cloud Computing” is the most in-demand skill in 2023. Source

LinkedIn Learning

36. LinkedIn Learning has over 16,000 courses. Source
37. 50% of Fortune 500 companies use LinkedIn Learning. Source
38. LinkedIn Learning has 3 million subscribers. Source
39. 78% of LinkedIn Learning users are outside the U.S. Source
40. The average LinkedIn Learning course is 40 minutes long. Source

LinkedIn for Business

41. 92% of B2B marketers prefer LinkedIn over other platforms. Source
42. LinkedIn is responsible for 80% of B2B leads from social media. Source
43. 97% of B2B marketers use LinkedIn for content marketing. Source
44. 58% of B2B advertisers like the ROI on LinkedIn ads. Source
45. LinkedIn generates 3x more conversions than Twitter & Facebook. Source

LinkedIn Premium

46. LinkedIn Premium has 39 million subscribers. Source
47. 38% of LinkedIn Premium subscribers are recruiters. Source
48. LinkedIn Premium costs $29.99 per month for the basic plan. Source
49. LinkedIn Premium offers 5 InMail messages per month. Source
50. 75% of Premium users use the “Who’s Viewed My Profile” feature. Source

LinkedIn for Sales

51. LinkedIn Sales Navigator has 2 million users. Source
52. 89% of top salespeople use LinkedIn for networking. Source
53. LinkedIn InMail has a 300% higher response rate than emails. Source
54. 64% of sales teams use LinkedIn to find new clients. Source
55. 76% of buyers are willing to have a conversation on LinkedIn. Source

LinkedIn for HR and Recruitment

56. 87% of recruiters use LinkedIn to vet candidates. Source
57. LinkedIn has 20 million job postings. Source
58. 75% of people who recently changed jobs used LinkedIn. Source
59. 122 million people received an interview through LinkedIn. Source
60. 35.5 million people have been hired through a LinkedIn connection. Source

LinkedIn Groups and Communities

61. There are over 2 million LinkedIn Groups. Source
62. 70% of users join at least one LinkedIn Group. Source
63. The average user joins 7 LinkedIn Groups. Source
64. 16% of LinkedIn users actively participate in Groups. Source
65. LinkedIn Groups have a 4x higher engagement rate than company pages. Source

LinkedIn News and Articles

66. LinkedIn News reaches 500 million people. Source
67. 45% of LinkedIn article readers are in upper-level positions. Source
68. Articles that are 1900-2000 words long get the most shares. Source
69. LinkedIn users are 20x more likely to share a video on the platform. Source
70. LinkedIn SlideShare has 70 million monthly active users. Source

LinkedIn for Education and Alumni

71. 46% of the social media traffic to B2B company sites is from LinkedIn. Source
72. 79% of B2B marketers see LinkedIn as an effective source for generating leads. Source
73. 91% of marketing executives list LinkedIn as the top place to find quality content. Source
74. 92% of B2B marketers include LinkedIn in their digital marketing mix. Source
75. 62% of B2B companies have acquired a customer through LinkedIn. Source

LinkedIn for Freelancers and Small Businesses

76. 49% of freelancers use LinkedIn for professional purposes. Source
77. LinkedIn ProFinder has connected 70,000 freelancers with jobs. Source
78. 41% of millionaires use LinkedIn. Source
79. 98% of sales reps with 5000+ LinkedIn connections meet or surpass quota. Source
80. 43% of SMBs say that LinkedIn is their most valuable social media platform. Source

LinkedIn for Nonprofits

81. 41% of NGOs use LinkedIn. Source
82. LinkedIn for Good has enabled 4 million people to volunteer. Source
83. 73% of NGOs say social media is effective for online fundraising. Source
84. LinkedIn has helped place over 50,000 military veterans in jobs. Source
85. 33% of NGOs use LinkedIn for recruiting. Source

LinkedIn for Startups

86. 27% of startups use LinkedIn for business development. Source
87. LinkedIn’s startup program has helped over 10,000 startups. Source
88. 60% of startups find LinkedIn effective for marketing. Source
89. 35% of startups have successfully raised capital through LinkedIn connections. Source
90. LinkedIn’s startup program offers $100,000 in free advertising credits. Source

LinkedIn for Healthcare Professionals

91. 31% of healthcare professionals use LinkedIn. Source
92. 67% of doctors use LinkedIn for professional networking. Source
93. 40% of healthcare recruiters use LinkedIn for talent acquisition. Source
94. LinkedIn has 5 million healthcare profiles. Source
95. 28% of healthcare institutions have a LinkedIn company page. Source

LinkedIn for Legal Professionals

96. 70% of law firms have a LinkedIn profile. Source
97. 90% of legal recruiters use LinkedIn. Source
98. LinkedIn has 1 million lawyer profiles. Source
99. 60% of legal professionals say LinkedIn has helped them build a professional network. Source

Conclusion: The Transformative Power of LinkedIn in Numbers

As we wrap up this extensive list of 99 LinkedIn statistics, it’s clear that LinkedIn is not just a platform; it’s a dynamic ecosystem that brings together professionals, companies, recruiters, and learners from all corners of the globe. The numbers speak volumes about the platform’s influence in shaping careers, building professional relationships, and driving business success.

Whether you’re an individual looking to expand your professional network, a recruiter aiming to source the best talent, or a business striving to maximize brand visibility, LinkedIn offers a multitude of opportunities. These statistics serve as a testament to the platform’s evolving role in our professional lives, highlighting its significance in today’s digital landscape.

As we move forward into an increasingly interconnected world, LinkedIn is poised to remain a pivotal force in the realm of professional networking and career development. So, if you haven’t already, now is the time to leverage the power of LinkedIn to your advantage.

Thank you for joining us on this numerical journey through LinkedIn’s vast landscape. We hope these statistics have provided you with valuable insights and a deeper understanding of what makes LinkedIn the professional networking giant it is today.