Welcome to the enchanting realm of Instagram Ad Specs! In this article, we’ll unveil the secrets to crafting captivating ads that dazzle your audience. From stunning image ads to mesmerizing videos, we’ll explore the specifications that make your visuals shine.
Discover the perfect dimensions, aspect ratios, and file sizes for flawless ad display on Instagram. We’ll also delve into the art of storytelling with carousel ads and dynamic ads that engage and captivate.
Craft irresistible headlines and text that make your ads impossible to resist. And with compelling call-to-action buttons, prompt your audience to take action and achieve your marketing goals.
Join us on this exciting journey through the world of Instagram Ad Specs, where visual magic awaits. Let’s create ads that leave a lasting impression!
Instagram Image Ads
Catch their attention with captivating visuals. Showcase your brand, products, or lifestyle in a visually appealing square format that seamlessly integrates into users’ Instagram feeds. With high-quality images, you can create an instant connection and spark curiosity. Get creative with your designs, experiment with different visuals, and craft compelling captions to drive engagement.
- Recommended Resolution: 1080 x 1080 pixels (1:1 aspect ratio)
- Minimum Width: 320 pixels
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Caption Length: Maximum of 2,200 characters (first three lines visible without expanding)
Instagram Video Ads
Bring your brand to life with captivating videos. Engage your audience with dynamic storytelling, product demonstrations, or behind-the-scenes glimpses. Utilize the power of motion, sound, and visual effects to create an immersive experience that resonates with viewers.
- Recommended Resolution: 1080 x 1080 pixels (1:1 aspect ratio)
- Minimum Resolution: 600 x 315 pixels (1.9:1 aspect ratio)
- Maximum Video Length: Up to 60 seconds
- Maximum File Size: 4 GB
- Accepted Formats: MP4, MOV
Instagram Carousel Ads
Tell a compelling story or showcase multiple products with carousel ads. Users can swipe through a series of images or videos to explore and engage with your content. Take advantage of this interactive format to capture attention and drive action.
- Recommended Image Size: 1080 x 1080 pixels (1:1 aspect ratio)
- Minimum Image Width: 320 pixels
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- Caption Length: Maximum of 2,200 characters (first three lines visible without expanding)
Instagram Stories Ads
Immerse your audience in a full-screen ad experience within Instagram Stories. Grab their attention with visually captivating images or videos seamlessly integrating into the Stories format. Use interactive elements like polls or swipe-up links to engage viewers and drive action.
- Recommended Resolution: 1080 x 1920 pixels (9:16 aspect ratio)
- Maximum Image File Size: 30 MB
- Maximum Video File Size: 4 GB
- Accepted Formats: JPG, PNG (Images), MP4, MOV (Videos)
- Video Length: Up to 15 seconds
Instagram Stories Video Ads
Bring your brand to life with immersive video content in Instagram Stories. With a full-screen vertical format, Stories Video Ads capture users’ attention and deliver your message in a captivating way. From showcasing product features to sharing engaging stories, leverage the power of videos to connect with your audience on a more personal level.
- Recommended Resolution: 1080 x 1920 pixels (9:16 aspect ratio)
- Maximum Image File Size: 30 MB
- Maximum Video File Size: 4 GB
- Accepted Formats: MP4, MOV
- Video Length: Up to 15 seconds
Instagram Stories Carousel Ads
Tell a complete story or highlight multiple products in a single ad with Stories Carousel Ads. Users can swipe through a series of images or videos, allowing you to engage them with a dynamic and interactive ad experience. Create a seamless flow and captivate your audience with compelling visuals and a clear call to action.
- Recommended Resolution: 1080 x 1080 pixels (1:1 aspect ratio)
- Minimum Image Width: 320 pixels
- Maximum Image File Size: 30 MB
- Accepted Formats: JPG, PNG
- Minimum Number of Cards: 2
- Maximum Number of Cards: 10
- Caption Length: Maximum of 2,200 characters (first three lines visible without expanding)
Instagram Slideshow Ads
Transform your images into captivating videos with Slideshow Ads. By combining multiple images with music, transitions, and text overlays, Slideshow Ads create an engaging and dynamic ad experience. Capture attention, deliver your message, and drive action with visually compelling slideshows.
- Recommended Resolution: 1080 x 1080 pixels (1:1 aspect ratio)
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Video Length: Up to 15 seconds per slide
Instagram Shopping Ads
Turn browsing into buying with Shopping Ads on Instagram. Showcase your products with visually appealing images or videos and provide users with a seamless shopping experience. Tag products within your ads, allowing users to explore and make purchases directly from your ad.
- Recommended Resolution: 1080 x 1080 pixels (1:1 aspect ratio)
- Accepted Formats: JPG, PNG
- Video Length: Up to 60 seconds
Instagram Reels Ads
Get in on the action with Reels Ads, Instagram’s short-form video format. Engage your audience with creative and entertaining content in a vertical, full-screen experience. From showcasing product demos to behind-the-scenes glimpses, Reels Ads offer an opportunity to captivate users in a fun and interactive way.
- Recommended Resolution: 1080 x 1920 pixels (9:16 aspect ratio)
- Maximum File Size: 30 MB
- Accepted Formats: MP4, MOV
- Video Length: Up to 30 seconds
Instagram Collection Ads
Create an immersive shopping experience with Collection Ads. Featuring a primary image or video and related product images below, Collection Ads allow users to explore and discover your offerings. Drive engagement and conversions by showcasing a curated collection of products within a single ad.
- Recommended Resolution: 1080 x 1080 pixels (1:1 aspect ratio)
- Accepted Formats: JPG, PNG
- Video Length: Up to 60 seconds
Instagram Explore Ads
Reach new audiences as they discover content on the Explore page with Explore Ads. Expand your brand’s visibility and capture users’ attention with visually appealing content that aligns with their interests.
Explore Image Ads
- Recommended Resolution: 1080 x 1080 pixels (1:1 aspect ratio)
- Accepted Formats: JPG, PNG
Explore Video Ads
- Recommended Resolution: 1080 x 1080 pixels (1:1 aspect ratio)
- Accepted Formats: MP4, MOV
Compare Instagram Ads
The cost of Instagram ads varies depending on several factors. One of the main factors that determine the cost is the objective of the ad campaign. Different objectives such as brand awareness, reach, engagement, traffic, app installations, and conversions have different price points. Another factor that determines the cost is the target audience and their demographics. Advertisers can choose to target specific age groups, locations, interests, and behaviors, which can affect the cost. Additionally, the duration and frequency of the ads also play a role in determining the cost. Advertisers have the flexibility to set a daily or lifetime budget, and the cost will depend on the duration of the campaign.
Competition within the platform can also impact the cost of Instagram ads. If there are many advertisers bidding for the same target audience, the cost may increase. Overall, the cost of Instagram ads can range from a few dollars to hundreds or even thousands of dollars, depending on the objectives, targeting, and competition.
| Resolution | Minimum Width | Accepted Formats | Video Length | Aspect Ratio | Caption Length | |
| Image Ads | 1080 x 1080 pixels (1:1) | 320 pixels | JPG, PNG | – | 1:1 | Maximum of 2,200 characters (first three lines visible without expanding) |
| Video Ads | 1080 x 1080 pixels (1:1) | 600 pixels | MP4, MOV | Up to 60 seconds | 1:1 | – |
| Carousel Ads | 1080 x 1080 pixels (1:1) | 320 pixels | JPG, PNG | – | 1:1 | Maximum of 2,200 characters (first three lines visible without expanding) |
| Stories Image Ads | 1080 x 1920 pixels (9:16) | – | JPG, PNG | – | 9:16 | – |
| Stories Video Ads | 1080 x 1920 pixels (9:16) | – | MP4, MOV | Up to 15 seconds | 9:16 | – |
| Stories Carousel Ads | 1080 x 1080 pixels (1:1) | 320 pixels | JPG, PNG | – | 1:1 | Maximum of 2,200 characters (first three lines visible without expanding) |
| Slideshow Ads | 1080 x 1080 pixels (1:1) | – | JPG, PNG | Up to 15 seconds per slide | 1:1 | – |
| Shopping Ads | 1080 x 1080 pixels (1:1) | – | JPG, PNG | – | 1:1 | – |
| Reels Ads | 1080 x 1920 pixels (9:16) | – | MP4, MOV | Up to 30 seconds | 9:16 | – |
| Collection Ads | 1080 x 1080 pixels (1:1) | – | JPG, PNG | – | 1:1 | – |
| Explore Ads | 1080 x 1080 pixels (1:1) | – | JPG, PNG | – | 1:1 | – |
