Explore the secrets behind creating compelling visual content that captures attention and sparks engagement. From eye-catching image ads to dynamic video ads, we’ll uncover the essential requirements and best practices for crafting impactful campaigns.
Discover the recommended resolutions, aspect ratios, and file sizes for flawless ad display across devices. Learn how to craft persuasive headlines, concise text, and effective call-to-action buttons to drive user engagement and conversions. Mastering Facebook Ads specifications is essential for creating successful ad campaigns that resonate with your audience and deliver real results. Let’s dive in and unleash the power of Facebook advertising!
Facebook Image Ads
Unleash the power of captivating visuals and tell your brand’s story in a single glance. Image ads are your creative canvas to showcase products, lifestyle shots, or brand imagery that captures attention and drives engagement.
- Recommended Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1 to 1:1
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Text Limit: 125 characters
Facebook Video Ads
Engage your audience with compelling video content that brings your brand to life. Video ads create immersive experiences, allowing you to showcase product features, share testimonials, or tell engaging stories.
- Recommended Resolution: At least 720p
- Length: Up to 240 minutes (recommended: 15 seconds or less)
- Maximum File Size: 4 GB
- Accepted Formats: MP4, MOV
- Text Limit: 125 characters
Facebook Carousel Ads
Tell a visual story and highlight multiple products or features in a single ad. Carousel ads invite users to swipe and explore, offering a dynamic and interactive ad experience.
- Recommended Resolution: 1080 x 1080 pixels
- Aspect Ratio: 1:1
- Maximum Cards: 10
Facebook Collection Ads
Unleash the power of immersive storytelling and inspire curiosity with Collection Ads. These visually stunning ads combine a cover image or video with a collection of related product images or videos, offering a seamless browsing experience. Engage your audience and drive conversions with captivating visuals and an easy-to-navigate interface.
- Recommended Resolution: 1200 x 628 pixels
- Aspect Ratio: 1:1
- Maximum Number of Cards: 50 (per collection)
- Maximum File Size for Cover Image or Video: 30 MB
- Maximum Video Length: 120 minutes
- Accepted Video Formats: MP4, MOV
- Recommended Format for Cover Image: JPG, PNG
- Recommended Aspect Ratio for Cover Image: 1.91:1 to 1:1
- Recommended Formats for Product Images: JPG, PNG
- Recommended Aspect Ratio for Product Images: 1:1
Facebook Slideshow Ads
Transform static images into dynamic presentations with captivating transitions and overlays. Slideshow ads offer an engaging way to deliver your brand’s message and captivate your audience.
- Recommended Resolution: 1280 x 720 pixels
- Aspect Ratio: 16:9, 1:1, or 2:3
- Maximum File Size: 4 GB
- Accepted Formats: MP4 or MOV
- Minimum Length: 1 second
- Maximum Length: 240 seconds
- Transition Options: Slide, Fade, or Pan
- Text Overlay: Up to 90 characters
- Music or Sound: Optional
Instant Experience Ads (formerly known as Canvas Ads)
Immerse your audience in a full-screen interactive experience. Instant experience ads combine images, videos, and calls to action to provide an immersive storytelling experience.
- Recommended Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Maximum File Size: 30 MB
- Accepted Formats: Images (JPG, PNG), Videos (MP4, MOV)
- Maximum Video Length: 240 minutes
- Text Overlay: Headline (limited to 40 characters) and Primary Text (limited to 125 characters)
- Buttons: Multiple customizable call-to-action buttons
- Components: You can include a combination of images, videos, carousels, product feeds, and more to create an immersive experience
Facebook Lead Ads
Simplify lead generation with pre-filled forms directly within the ad. Lead ads make it easy for users to share their information, helping you capture leads effortlessly.
- Recommended Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Button Text: Choose from a selection of predefined options or customize your own
- Form Fields: Customize the form fields to collect the information you need from users
- Privacy Policy: Include a link to your privacy policy
Facebook Dynamic Ads
Personalize your ads with dynamic content based on user behavior and interests. Dynamic ads enable you to deliver tailored messages to engage your audience effectively.
- Recommended Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Product Catalog: Set up a product catalog to dynamically generate ads based on user behavior and interests
- Ad Creative: Customize the creative elements, such as images, titles, descriptions, and call-to-action buttons, based on the dynamic content from your product catalog
Facebook Offer Ads
Promote special offers and deals to drive conversions. Offer ads allow you to showcase discounts, coupon codes, or limited-time promotions to attract customers.
- Recommended Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Offer Details: Provide a clear and enticing description of your offer, including terms and conditions
- Redemption Method: Choose between online redemption or in-store redemption
- Expiration Date: Set a specific date when the offer expires
- Button Text: Customize the call-to-action button text to encourage users to claim the offer
Facebook Page Like Ads
Grow your Facebook page audience by promoting your page and encouraging users to like and follow your updates.
- Recommended Resolution: 1200 x 444 pixels
- Aspect Ratio: 8:3
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link the ad to your Facebook Page
- Display Social Context: Show the names of friends who have already liked your page
- Ad Placement: Choose where you want your ad to be displayed, such as in the news feed or on the right column
Facebook Event Response Ads
Boost attendance for your events by creating ads that allow users to RSVP directly within the ad. Event response ads make it easy for users to express their interest and join your event.
- Recommended Resolution: 1200 x 444 pixels
- Aspect Ratio: 8:3
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Event Details: Include important information about your event, such as date, time, location, and description
- Event Response Options: Choose from options like “Interested” or “Going” to allow users to respond to your event directly from the ad
- Event Link: Link the ad to your Facebook Event page for users to get more information and RSVP
Facebook Messenger Ads
Initiate conversations and connect with users on a more personal level through Messenger. Messenger ads enable you to reach users directly and engage in real-time conversations.
- Recommended Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link the ad to your Messenger chatbot or a specific conversation
- Message Template: Use a predefined message template to initiate conversations with users
- Messenger Placement: Choose where you want your ad to be displayed, such as in the Messenger inbox or as sponsored messages
Facebook Sponsored Message Ads
Send targeted messages to users who have previously interacted with your business through Messenger. Sponsored message ads help you re-engage and nurture leads.
- Recommended Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link the ad to a specific conversation in Messenger
- Target Audience: Reach users who have interacted with your business on Messenger before
- Message Content: Craft personalized messages to engage users based on their previous interactions
- Messenger Placement: Choose where you want your ad to be displayed, such as in the Messenger inbox or as sponsored messages
Facebook Page Post Engagement Ads
Promote your organic page posts to increase engagement and reach a wider audience. Page post engagement ads amplify the visibility of your posts and encourage user interactions.
- Recommended Resolution: 1200 x 900 pixels
- Aspect Ratio: 4:3
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link the ad to a specific post on your Facebook Page
- Engagement Types: Encourage users to like, comment, or share your post
- Post Engagement Optimization: Optimize your ad to maximize engagement based on your campaign goals
- Ad Placement: Choose where you want your ad to be displayed, such as in the news feed or on the right column
Facebook Page Post Photo Ads
Highlight your brand or product with visually appealing photo ads that resonate with your audience.
- Recommended Resolution: 1200 x 900 pixels
- Aspect Ratio: 4:3
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link the ad to a specific post on your Facebook Page
- Ad Placement: Choose where you want your ad to be displayed, such as in the news feed or on the right column
Facebook Page Post Video Ads
Capture attention with compelling video content that showcases your brand, products, or stories.
- Recommended Resolution: 1280 x 720 pixels
- Aspect Ratio: 16:9 or 9:16
- Maximum File Size: 4 GB
- Maximum Video Length: 240 minutes
- Accepted Formats: MP4 or MOV
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link the ad to a specific post on your Facebook Page
- Ad Placement: Choose where you want your ad to be displayed, such as in the news feed or on the right column
Facebook Page Post Text Ads
Deliver your message directly with concise text-based ads that cut through the noise and grab attention.
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link the ad to a specific post on your Facebook Page
- Ad Placement: Choose where you want your ad to be displayed, such as in the news feed or on the right column
Facebook Page Post Link Ads
Drive traffic to your website or landing page with link ads that entice users to click and explore further.
- Recommended Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link the ad to a specific website URL
- Ad Placement: Choose where you want your ad to be displayed, such as in the news feed or on the right column
Facebook Page Post Carousel Ads
Tell a visually engaging story with multiple images or videos in a single ad. Page post carousel ads invite users to swipe through your content and discover more.
- Recommended Resolution: 1080 x 1080 pixels
- Aspect Ratio: 1:1
- Maximum File Size: 30 MB
- Accepted Formats: JPG, PNG
- Headline: Up to 25 characters
- Text: Up to 90 characters per card
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link each card to a specific website URL or content
- Number of Cards: 2 to 10 cards per carousel
- Ad Placement: Choose where you want your ad to be displayed, such as in the news feed or on the right column
Facebook Page Post Slideshow Ads
Create engaging ad experiences with auto-playing slideshows that feature a sequence of images or videos. Page post slideshow ads captivate users’ attention and deliver your message effectively.
- Recommended Resolution: 1280 x 720 pixels
- Aspect Ratio: 16:9 or 1:1
- Maximum File Size: 4 GB
- Accepted Formats: MP4 or MOV
- Slideshow Duration: Up to 50 seconds
- Transition Options: Choose from a variety of slide transitions and timing
- Text and Image Overlay: Add text and image overlays to enhance the slideshow
- Audio: Optional background music or sound
- Call-to-Action Button: Choose from a selection of predefined buttons or customize your own
- Destination: Link the ad to a specific website URL or content
- Ad Placement: Choose where you want your ad to be displayed, such as in the news feed or on the right column
Instagram Ads Specification
Instagram could introduce more advanced targeting options for advertisers, such as the ability to target ads based on specific interests, demographics, or user behavior. This would allow advertisers to reach their intended audience more accurately. Find out more in our article Instagram Ads.
