Instagram continues to be a dominant force in the social media landscape, evolving with user preferences and technological advancements. Here’s a closer look at some key statistics from 2023 and projections for 2024, offering insights into its usage, demographics, and engagement
- Active Monthly Users: Instagram has 2 billion active monthly users (Source: Hootsuite).
- Platform Usage: It’s the world’s third most-used social platform (Source: Hootsuite).
- Cross-Platform Activity: Only 0.1% of Instagram users are exclusive to the platform (Source: Hootsuite).
- Engagement Rate: The average Instagram post engagement rate is 0.60% (Source: Hootsuite).
- Most Popular Account: @Instagram is the most popular account with 648 million followers (Source: Hootsuite).
- Most-Used Hashtag: #love (Source: Hootsuite).
- Demographics: Nearly 85% of Instagram’s audience is younger than 45 (Source: Hootsuite).
- Preferred by Youth: The preferred platform for social media users aged 16-34 (Source: Hootsuite).
- Teen Users: Only 8% of Instagram users are teenagers (Source: Hootsuite).
- Daily Teen Usage: Half of the teen users use Instagram once a day (Source: Hootsuite).
- Asia-Pacific Users: One-third of Instagram users are from the Asia-Pacific region (Source: Hootsuite).
- Largest Ad Market: India (Source: Hootsuite).
- Gender Distribution: 48.2% of users are female (Source: Hootsuite).
- Average Monthly Usage: 12 hours on the app (Source: Hootsuite).
- Content Sharing: 66,000 photos shared every minute (Source: Hootsuite).
- Content Purpose: 69.9% use the app to post or share photos or videos (Source: Hootsuite).
- Ad Reach on Stories: More than 500 million people (Source: Hootsuite).
- Reels for Influencer Marketing: 53.7% of U.S. marketers use Instagram Reels (Source: Hootsuite).
- Content Resharing: Reels make up more than half of content reshared (Source: Hootsuite).
- Influencer Engagement on Reels: Slightly lower than on TikTok (Source: Hootsuite).
- Threads User Growth: Fastest to reach 1 million users (Source: Hootsuite).
- Active Users on Threads: 15.36 million active users (Source: Hootsuite).
- Threads in India: Most users in India (Source: Hootsuite).
- Shopping Usage: 44% use the app to shop weekly (Source: Hootsuite).
- Business Account Posting: Average 1.55 posts on main feed per day (Source: Hootsuite).
Instagram Threads
Instagram Threads, an extension of the Instagram platform, offers users a unique way to communicate and share with their closest friends. Introduced as a camera-first messaging app, Threads is designed to enhance the intimacy and immediacy of sharing with a dedicated circle. Check out Instagram Threads Statistics.
Instagram Threads allows users to quickly send photos, videos, messages, and Stories to their Instagram close friends list. This feature underscores Instagram’s commitment to fostering deeper personal connections in a digital space, catering to users seeking more private and meaningful interactions on social media. With Threads, Instagram continues to evolve, providing diverse ways for its vast user base to connect and engage.
